The reason why you should use social media for your business is because it is jam packed with people who are ready and waiting to market your business for you! By engaging with your social media campaigns, liking, sharing and commenting on your posts, they are spreading the word about your business to their followers, and encouraging your followers to join in. Also, posts and pictures from people praising your business make for great user generated content. That is, not business owner generated—which means less effort and more social proof for you!
Social media is no longer associated with just friends and fads. It has permeated our culture, and is used by people to make decisions, obtain information, and get their needs met. It is no longer about why you should use social media for your business, but how.